Our vision
To be the reference brand for those who refuse ordinary limits. Yanka Prime speaks to minds that always look beyond the horizon.
AmbitionBrand guidelines · V06.26
Visual identity
The peak starts here.
This document is for anyone who designs, produces or publishes communication material for Yanka Prime. Its rules ensure visual consistency, brand recognition and an image of excellence, online and in print.
Double-click an element marked ⓘ to learn more (on a phone, tap ⓘ).
01 · Logo
The Yanka Prime identity
Yanka Prime stands for excellence without compromise. We do not aim for the peak: we go beyond it.
The logo is the heart of the identity. It is always used in its official versions, with no distortion, rotation or unauthorised change.
The symbol, part by part
The crescent
A symbol of prestige and aspiration. It stands for a world of excellence where ambitions take shape and grow beyond standards.
The magic wand
A symbol of transformation and elevation. It embodies the ability to reveal potential and make ambitions real.
The stars
Symbols of inspiration and success. They stand for high goals and the stages of the journey towards excellence.
The logotype
The expression of a premium, visionary positioning. It reflects excellence, ambition and the will to go beyond the peaks.
Variants and versions
02 · Colours
Our colours
The palette rests on three pillars: deep Yanka Navy, the colour of authority; Prime Gold, a sign of prestige and excellence; Peak Silver, for restraint and modernity. Only the primary colours may be used for the logo. Secondary colours are for backgrounds, text and decoration: they enrich the palette, organise information, show states or strengthen some messages.
Each colour comes in 80, 60, 40, 20, 10 and 5 % steps, laid on Ivory White (Ivory White on Yanka Navy), and nothing in between. In the light theme, the sections thus alternate Ivory White and Yanka Navy at 5 %.
Signature gradients
The signature gradients complete the Yanka Prime palette and make the brand more expressive.
03 · Typography
The Yanka Prime fonts
The type system rests on four complementary fonts. Glitten Regular gives character and distinction to brand elements, Jost ensures excellent readability for content and interfaces, Courier Prime structures technical information and labels, and Parisienne adds a human, emotional touch to messages that need more closeness.
Glitten Regular
ABCDEFGHIJ
abcdefghij
0123456789
Brand font
Brand / Titles
Glitten Regular
Aa Bb Cc · Beyond the Peak.
Titles and large displays. It only exists in Regular: never a fake bold. Its decorative ligatures are turned off in titles.
Jost
ABCDEFGHIJ
abcdefghij
0123456789
Google Fonts · free
Text / Interface
Jost
Aa Bb Cc · Beyond the Peak.
Body text and interface: 0.9 rem on computers, 1 rem on phones; form fields are at least 16 px to avoid the automatic zoom on iPhone. It is also the font of every slogan, in Light ("Beyond the Peak.", "The peak starts here.").
Courier Prime
ABCDEFGHIJ
abcdefghij
0123456789
Google Fonts · free
Technical / Labels
Courier Prime
Aa Bb Cc · Beyond the Peak.
Labels, small titles in spaced capitals, action buttons and technical references (colour codes, numbers).
Parisienne
ABCDEFGHIJ
abcdefghij
0123456789
Google Fonts · free
Emotion / Handwritten
Parisienne
Aa Bb Cc · Beyond the Peak.
Handwritten, emotional touches, for large sizes only. Never for a slogan.
Type scale
04 · Visual universe
Visual universe
The visual universe of Yanka Prime expresses elegance, excellence and elevation. It relies on noble materials, refined contrasts and clean compositions that convey a premium, timeless and ambitious positioning.
Materials and textures
- ASilk, satin and high-end fabrics with elegant folds
- BSubtle light effects and premium reflections
- CSoft textures evoking comfort and sophistication
- DControlled contrasts between shadow and light
- EA universe inspired by contemporary luxury
Photography
- 01Premium, minimalist atmospheres
- 02Soft, elegant, directional light
- 03Refined objects and spotless spaces
- 04Scenes evoking well-being, serenity and excellence
- 05Careful composition with strong aesthetic value
Graphic expression
- ANavy, gold and ivory palette as a visual signature
- BGenerous use of space and emptiness
- CGraphic elements inspired by the crescent and the stars
- DSubtle gradients and luxurious finishes
- EBalance between modernity, prestige and simplicity
Brand applications
The brand applications show Yanka Prime in various premium settings and the consistency of the identity on physical, digital and institutional media.
05 · Rules
Rules and don'ts
The visual identity of Yanka Prime rests on a balance between elegance, dreams, ambition and excellence. Following these rules ensures a consistent expression of the brand on every medium and in every context.
Always
- Use the official colours Deep Space, Navy Mid, Gold Light, Gold Dark, Deep Ink and Silver Light.
- Keep the exact proportions of the logo in every use.
- Keep enough clear space around the logo to preserve its readability.
- Use Glitten Regular for brand expressions and Jost for everyday content.
- Favour bright, elegant and inspiring visual settings.
- Ensure enough contrast between graphic elements and their background.
- Use the official logo files without changes.
Never
- Distort, stretch, squeeze or rotate the logo.
- Change the official colours or create unapproved variants.
- Add shadows, outlines, 3D effects or filters to the logotype.
- Use the logo on busy backgrounds that harm its readability.
- Replace the official typefaces with other fonts.
- Overload compositions with decorative elements that compete with the logo.
- Associate the brand with visuals or messages that clash with its values of excellence, inspiration and trust.
You may
- Use the crescent symbol on its own as a decorative or graphic element.
- Use the stars and celestial elements to enrich compositions.
- Use the navy and gold gradients to strengthen the premium universe of the brand.
- Adapt layouts to different formats while keeping the spirit of the identity.
- Combine photographs, illustrations or textures evoking dreams, elevation and excellence.
- Use the monochrome versions of the logo when the medium requires it.
- Plan generous margins and spaces to enhance the brand.
Beyond the Peak.
06 · Conclusion
Every dream deserves the means to come true
Yanka Prime was born from the belief that every dream deserves the means to come true. More than a visual identity, these guidelines express the essence of a brand that supports ambitions, reveals potential and inspires everyone to aim higher.
With its protective crescent, its magic wand, a symbol of transformation, and its stars full of hope, Yanka Prime builds a universe where excellence is not a destination but a path. Every graphic element reflects this promise: to guide, to enhance and to help grow.
This visual identity is the shared language of the brand. Respecting it ensures the consistency, recognition and longevity of Yanka Prime in everything it says, offers and creates.
Beyond colours, shapes and typefaces, Yanka Prime carries a vision: a world where the boldest aspirations find the support they need to rise and shine.